Boyd, Harper W.
[NT 60487] Overview
| [NT 60478] Works: | 7 [NT 60520] works in 7 [NT 60521] publications in 1 [NT 60522] languages | |
|---|---|---|
[NT 60480] Titles
Marketing strategy : planning and implementation
[NT 59711] by:
Boyd, Harper W.; Walker, Orville C.; Larreche, Jean-Claude
([NT 1579] Language materials, printed)
Marketing strategy : planning and implementation
[NT 59711] by:
Boyd, Harper W.; Larreche, Jean-Claude; Walker, Orville C.
([NT 1579] Language materials, printed)
Marketing management : a strategic approach with a global orientation
[NT 59711] by:
Boyd, Harper W.; Larreche, Jean-Claude; Walker, Orville C.
([NT 1579] Language materials, printed)
Marketing management casebook
[NT 59711] by:
Boyd, Harper W.; Davis, Robert Tyrrell; Webster, Frederick E.
([NT 1579] Language materials, printed)
, [edited]
Marketing research : text and cases
[NT 59711] by:
Boyd, Harper W.; Stasch, Stanley F.; Westfall, Ralph
([NT 1579] Language materials, printed)
Marketing management : a strategic decision-making approach
[NT 59711] by:
Boyd, Harper W.; Mullins, John W.; Walker, Orville C.
([NT 1579] Language materials, printed)
Marketing management : a strategic approach
[NT 59711] by:
Boyd, Harper W.; Walker, Orville C.
([NT 1579] Language materials, printed)