Boyd, Harper W.
Overview
| Works: | 7 works in 7 publications in 1 languages | |
|---|---|---|
Titles
Marketing strategy : planning and implementation
by:
Boyd, Harper W.; Walker, Orville C.; Larreche, Jean-Claude
(Language materials, printed)
Marketing strategy : planning and implementation
by:
Boyd, Harper W.; Larreche, Jean-Claude; Walker, Orville C.
(Language materials, printed)
Marketing management : a strategic approach with a global orientation
by:
Boyd, Harper W.; Larreche, Jean-Claude; Walker, Orville C.
(Language materials, printed)
Marketing management casebook
by:
Boyd, Harper W.; Davis, Robert Tyrrell; Webster, Frederick E.
(Language materials, printed)
, [edited]
Marketing research : text and cases
by:
Boyd, Harper W.; Stasch, Stanley F.; Westfall, Ralph
(Language materials, printed)
Marketing management : a strategic decision-making approach
by:
Boyd, Harper W.; Mullins, John W.; Walker, Orville C.
(Language materials, printed)
Marketing management : a strategic approach
by:
Boyd, Harper W.; Walker, Orville C.
(Language materials, printed)