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Marketing management : a strategic approach with a global orientation

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	a strategic approach with a global orientation
[NT 47261] Author:	BoydHarper W.,
[NT 47353] Alternative Intellectual Responsibility:	WalkerOrville C.,
[NT 47353] Alternative Intellectual Responsibility:	LarrecheJean-Claude,
[NT 47351] Place of Publication:	Chicago
[NT 47263] Published:	Irwin;
[NT 47352] Year of Publication:	c0995
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	xvi, 555p.ill. : 26cm.;
[NT 47298] Series:	The Irwin series in marketing
[NT 47266] Subject:	Marketing - Management. -
[NT 47265] Notes:	Includes indexes.
[NT 50961] ISBN:	0-256-12576-7pbk.

Marketing management : a strategic approach with a global orientation
Boyd, Harper W.

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche - 2nd ed.. - Chicago : Irwin, c0995. - xvi, 555p. ; ill. ; 26cm.. - (The Irwin series in marketing).
Includes indexes..
ISBN 0-256-12576-7
Marketing - Management.

Walker, Orville C.

Marketing management : a strategic approach with a global orientation
LDR:00525nam 2200157 450 001 189078
010 1 $a 0-256-12576-7 $b pbk. $d NT$300
100 $a 20100306 0995 0chiy09 e
101 0 $a eng
200 0 $a Marketing management $e a strategic approach with a global orientation $f Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche
205 $a 2nd ed.
210 $a Chicago $d c0995 $c Irwin
215 1 $a xvi, 555p. $c ill. $d 26cm.
225 0 # $a The Irwin series in marketing
300 $a Includes indexes.
606 # 1 $a Marketing - Management. $3 33381
676 $a 658.8
700 1 $a Boyd $b Harper W. $3 70815
701 1 $a Walker $b Orville C. $3 70816
701 1 $a Larreche $b Jean-Claude $3 82489
801 0 $b 嶺東科技大學圖書館

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