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Emerging trends, threats, and opportunities in international marketing : What executives need to know.

Record Type:	Language materials, printed : monographic
Title Information:	What executives need to know.
Author:	CzinkotaMichael R.,
Alternative Intellectual Responsibility:	RonkainenIlkka A.,
Alternative Intellectual Responsibility:	KotabeMasaaki,
Place of Publication:	New York
Published:	Business Expert Press;
Year of Publication:	2009
Description:	xxi, 378 p.ill. : 23 cm.;
Series:	International business collection
Subject:	International business enterprises. -
Subject:	Globalization - Economic aspects. -
Subject:	Export marketing. -
Notes:	Includes bibliographical references and index.
ISBN:	1-60649-035-4pbk.
ISBN:	9781606490358pbk.

Emerging trends, threats, and opportunities in international marketing : What executives need to know.
Czinkota, Michael R.

Emerging trends, threats, and opportunities in international marketing : What executives need to know. / Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen - New York : Business Expert Press, 2009. - xxi, 378 p. ; ill. ; 23 cm.. - (International business collection).
Includes bibliographical references and index..
ISBN 1-60649-035-4ISBN 9781606490358
International business enterprises.Globalization - Economic aspects.Export marketing.

Ronkainen, Ilkka A.

Emerging trends, threats, and opportunities in international marketing : What executives need to know.
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010 1 $a 9781606490358 $b pbk. $d NT$821
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101 0 $a eng
200 0 $a Emerging trends, threats, and opportunities in international marketing $f Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen $e What executives need to know.
210 $a New York $d 2009 $c Business Expert Press
215 1 $a xxi, 378 p. $c ill. $d 23 cm.
225 0 # $a International business collection
300 $a Includes bibliographical references and index.
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606 # 1 $a Globalization - Economic aspects. $3 119385
606 # 1 $a Export marketing. $3 21221
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701 1 $a Ronkainen $b Ilkka A. $3 52574
701 1 $a Kotabe $b Masaaki $3 122942
801 0 $b 嶺東科技大學圖書館