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Emerging trends, threats, and opportunities in international marketing : What executives need to know.

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	What executives need to know.
作者:	CzinkotaMichael R.,
合作者:	RonkainenIlkka A.,
合作者:	KotabeMasaaki,
出版地:	New York
出版者:	Business Expert Press;
出版年:	2009
面頁冊數:	xxi, 378 p.ill. : 23 cm.;
集叢名:	International business collection
標題:	International business enterprises. -
標題:	Globalization - Economic aspects. -
標題:	Export marketing. -
附註:	Includes bibliographical references and index.
ISBN:	1-60649-035-4pbk.
ISBN:	9781606490358pbk.

Emerging trends, threats, and opportunities in international marketing : What executives need to know.
Czinkota, Michael R.

Emerging trends, threats, and opportunities in international marketing : What executives need to know. / Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen - New York : Business Expert Press, 2009. - xxi, 378 p. ; ill. ; 23 cm.. - (International business collection).
Includes bibliographical references and index..
ISBN 1-60649-035-4ISBN 9781606490358
International business enterprises.Globalization - Economic aspects.Export marketing.

Ronkainen, Ilkka A.

Emerging trends, threats, and opportunities in international marketing : What executives need to know.
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