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Branded! : how retailers engage consumers with social media and mobility

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how retailers engage consumers with social media and mobility
[NT 47261] Author:	BrennanBernie,
[NT 47353] Alternative Intellectual Responsibility:	SchaferLori,
[NT 47351] Place of Publication:	Hoboken, N.J.
[NT 47263] Published:	Wiley;
[NT 47352] Year of Publication:	2010
[NT 47264] Description:	xx, 264 p. ill. : 24 cm.;
[NT 47298] Series:	Wiley and SAS business series
[NT 47266] Subject:	Branding (Marketing) -
[NT 47266] Subject:	Internet marketing. -
[NT 47266] Subject:	Online social networks. -
[NT 47266] Subject:	Social media - Economic aspects. -
[NT 47266] Subject:	Telemarketing. -
[NT 47265] Notes:	Includes index.
[NT 51398] Summary:	"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now Describes the analytical tools necessary to make informed decisions on the data Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."--
[NT 50961] ISBN:	978-0-470-76867-9bound

Branded! : how retailers engage consumers with social media and mobility
Brennan, Bernie

Branded! : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer - Hoboken, N.J. : Wiley, 2010. - xx, 264 p. ; ill. ; 24 cm.. - (Wiley and SAS business series).
Includes index..
ISBN 978-0-470-76867-9
Branding (Marketing)Internet marketing.Online social networks.Social media - Economic aspects.Telemarketing.

Schafer, Lori

Branded! : how retailers engage consumers with social media and mobility
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200 1 $a Branded! $e how retailers engage consumers with social media and mobility $f Bernie Brennan, Lori Schafer
210 $a Hoboken, N.J. $d 2010 $c Wiley
215 1 $a xx, 264 p. $d 24 cm. $c ill.
225 1 # $a Wiley and SAS business series
300 $a Includes index.
330 0 $a "How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the significant impact these channels are already having on retailers. Provides specific examples of social media and mobility business applications Explains why companies need to act now Describes the analytical tools necessary to make informed decisions on the data Demonstrates how to use social media to leverage brand equity across the entire business Presents a process for building a comprehensive strategy and action plan Explaining why retailers must become part of revolutionary social media tools, this book shows how to use the data gathered and how to create a strategy to implement a social media plan."--
606 # $a Branding (Marketing) $3 197483
606 # $a Internet marketing. $3 61387
606 # $a Online social networks. $3 202508
606 # $a Social media - Economic aspects. $3 226274
606 # $a Telemarketing. $3 99021
676 $a 658.872
700 1 $a Brennan $b Bernie $3 267713
701 1 $a Schafer $b Lori $3 267714
801 0 $a tw $b 嶺東科技大學圖書館