Social media - Economic aspects.

ROI of $ocial media : how to improve the return on your social marketing investment by: Groves, Steven; Powell, Guy R.; Dimos, Jerry (Language materials, printed)

Social media 101 : tactics and tips to develop your business online by: Brogan, Chris (Language materials, printed)

Social media metrics : how to measure and optimize your marketing investment by: Sterne, Jim (Language materials, printed)

Branded! : how retailers engage consumers with social media and mobility by: Brennan, Bernie; Schafer, Lori (Language materials, printed)

Trust agents : using the web to build influence, improve reputation, and earn trust by: Brogan, Chris ; Smith, Julien (Language materials, printed)

The new influencers : a marketer's guide to the new social media by: Gillin, Paul (Language materials, printed)