Social media - Economic aspects.

ROI of $ocial media : how to improve the return on your social marketing investment [NT 59711] by: Groves, Steven; Powell, Guy R.; Dimos, Jerry ([NT 1579] Language materials, printed)

Social media 101 : tactics and tips to develop your business online [NT 59711] by: Brogan, Chris ([NT 1579] Language materials, printed)

Social media metrics : how to measure and optimize your marketing investment [NT 59711] by: Sterne, Jim ([NT 1579] Language materials, printed)

Branded! : how retailers engage consumers with social media and mobility [NT 59711] by: Brennan, Bernie; Schafer, Lori ([NT 1579] Language materials, printed)

Trust agents : using the web to build influence, improve reputation, and earn trust [NT 59711] by: Brogan, Chris ; Smith, Julien ([NT 1579] Language materials, printed)

The new influencers : a marketer's guide to the new social media [NT 59711] by: Gillin, Paul ([NT 1579] Language materials, printed)