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Social media metrics : how to measure and optimize your marketing investment

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how to measure and optimize your marketing investment
[NT 47261] Author:	SterneJim,
[NT 47351] Place of Publication:	Hoboken, N.J.
[NT 47263] Published:	Wiley;
[NT 47352] Year of Publication:	c2010
[NT 47264] Description:	xxxi, 240 p.ill. : 24 cm.;
[NT 47266] Subject:	Internet marketing. -
[NT 47266] Subject:	Marketing research. -
[NT 47266] Subject:	Online social networks - Economic aspects. -
[NT 47266] Subject:	Social media - Economic aspects. -
[NT 47265] Notes:	Includes index.
[NT 50961] ISBN:	9780470583784bound

Social media metrics : how to measure and optimize your marketing investment
Sterne, Jim

Social media metrics : how to measure and optimize your marketing investment / Jim Sterne - Hoboken, N.J. : Wiley, c2010. - xxxi, 240 p. ; ill. ; 24 cm..
Includes index..
ISBN 9780470583784
Internet marketing.Marketing research.Online social networks - Economic aspects.Social media - Economic aspects.

Social media metrics : how to measure and optimize your marketing investment
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801 0 $b 嶺東科技大學圖書館

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