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ROI of $ocial media : how to improve the return on your social marketing investment

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how to improve the return on your social marketing investment
[NT 47261] Author:	PowellGuy R.,
[NT 47353] Alternative Intellectual Responsibility:	DimosJerry,
[NT 47353] Alternative Intellectual Responsibility:	GrovesSteven,
[NT 47351] Place of Publication:	Singapore
[NT 47263] Published:	John Wiley & Sons (Asia);
[NT 47352] Year of Publication:	c2011
[NT 47264] Description:	xviii, 289 p.ill. : 24 cm.;
[NT 47266] Subject:	Internet marketing. -
[NT 47266] Subject:	Online social networks - Economic aspects. -
[NT 47266] Subject:	Social marketing. -
[NT 47266] Subject:	Social media - Economic aspects. -
[NT 47266] Subject:	Social media - Marketing. -
[NT 50961] ISBN:	978-0-470-82741-3bound
[NT 50961] ISBN:	0-470-82741-6bound

ROI of $ocial media : how to improve the return on your social marketing investment
Powell, Guy R.

ROI of $ocial media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos - Singapore : John Wiley & Sons (Asia), c2011. - xviii, 289 p. ; ill. ; 24 cm..
Includes bibliographical references (p. 279) and index..
ISBN 978-0-470-82741-3ISBN 0-470-82741-6
Internet marketing.Online social networks - Economic aspects.Social marketing.Social media - Economic aspects.Social media - Marketing.

Dimos, Jerry

ROI of $ocial media : how to improve the return on your social marketing investment
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