Social marketing.

ROI of $ocial media : how to improve the return on your social marketing investment by: Groves, Steven; Powell, Guy R.; Dimos, Jerry (書目-語言資料,印刷品)

Critical marketing : contemporary issues in marketing by: Brownlie, Douglas; Tadajewski, Mark (書目-語言資料,印刷品)

Handbook of marketing and society by: Bloom, Paul N.; Gundlach, Gregory T. (書目-語言資料,印刷品)

Social marketing : strategies for changing public behavior by: Roberto, Eduardo L.; Kotler, Philip (書目-語言資料,印刷品)

Social marketing : improving the quality of life by: Lee, Nancy; Roberto, Ned; Kotler, Philip (書目-語言資料,印刷品)

Social marketing : influencing behaviors for good by: Lee, Nancy R.; Kotler, Philip (書目-語言資料,印刷品)

The art of cause marketing : how to use advertising to change personal behavior and public policy by: Earle, Richard (書目-語言資料,印刷品)

Social marketing : changing behaviors for good by: Lee, Nancy; Kotler, Philip (1945- ) (書目-語言資料,印刷品)

The marking enterprise : business success and societal embedding by: Palgrave Connect (Online service); Thoenig, Jean-Claude (1940-); Waldman, Charles. (書目-電子資源)

Scaling social impact : new thinking by: Skloot, Edward.; Palgrave Connect (Online service); Bloom, Paul N. (書目-電子資源)