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Social marketing : improving the quality of life
[NT 42944] Record Type:
[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:
improving the quality of life
[NT 47261] Author:
KotlerPhilip,
[NT 47353] Alternative Intellectual Responsibility:
RobertoNed,
[NT 47353] Alternative Intellectual Responsibility:
LeeNancy,
[NT 47351] Place of Publication:
Thousand Oaks, Calif.
[NT 47263] Published:
Sage;
[NT 47352] Year of Publication:
c2002
[NT 50960] Edition:
2nd ed.
[NT 47264] Description:
xvi, 438p.ill. : 24cm.;
[NT 47266] Subject:
Social marketing. -
[NT 47266] Subject:
Behavior modification. -
[NT 47265] Notes:
Includes index.
[NT 50961] ISBN:
0-7619-2434-5pbk.
Social marketing : improving the quality of life
Kotler, Philip
Social marketing
: improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee - 2nd ed.. - Thousand Oaks, Calif. : Sage, c2002. - xvi, 438p. ; ill. ; 24cm..
Includes index..
ISBN 0-7619-2434-5
Social marketing.Behavior modification.
Roberto, Ned
Social marketing : improving the quality of life
LDR
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