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The marking enterprise : business success and societal embedding

紀錄類型:	書目-電子資源 : 單行本
副題名:	business success and societal embedding
作者:	ThoenigJean-Claude, 1940-
合作者:	WaldmanCharles.,
其他團體作者:	Palgrave Connect (Online service)
出版地:	Basingstoke [England] ; New York
出版者:	Palgrave Macmillan;
出版年:	2007
面頁冊數:	1 online resource (xii, 241 p.)ill. :
集叢名:	INSEAD business press
標題:	Marketing - Social aspects. -
標題:	Customer relations. -
標題:	Consumer satisfaction. -
標題:	Social marketing. -
標題:	Organizational effectiveness. -
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230579484An electronic book accessible through the World Wide Web; click for information
附註:	"This book is a substantailly revised adaptation of a work that originally appeared in French under the title De l'enterprise marchande {EFBFBD}a l'enterprise marquante (Paris: {EFBFBD}Editioins d'Organisation, 2005)"--Acknowledgements.
ISBN:	9780230579484
ISBN:	0230579485
內容註:	A Marking Self-Evaluation Grid: Is my Company a Good Marker? Back to Basics Marking: A First Cut Proactive Marking: The Royal Canin Way Reactive Marking: The Wal-Mart Way Essence of Markings The Right Mindset Spoiling the Marking Process Societal Embedding Building and Governing a Territory Organizing a Moral Community Who Gets What From Marking Executive Summary.

The marking enterprise : business success and societal embedding
Thoenig, Jean-Claude

The marking enterprise : business success and societal embedding / Jean-Claude Thoenig, Charles Waldman. - Basingstoke [England] ; New York : Palgrave Macmillan, 2007. - 1 online resource (xii, 241 p.) ; ill.. - (INSEAD business press).
A Marking Self-Evaluation Grid: Is my Company a Good Marker?.
"This book is a substantailly revised adaptation of a work that originally appeared in French under the title De l'enterprise marchande {EFBFBD}a l'enterprise marquante (Paris: {EFBFBD}Editioins d'Organisation, 2005)"--Acknowledgements.Description based on print version record.
Includes bibliographical references (p. 221-230) and indexes.
ISBN 9780230579484ISBN 0230579485
MarketingCustomer relations.Consumer satisfaction.Social marketing.Organizational effectiveness. -- Social aspects.

Waldman, Charles.

The marking enterprise : business success and societal embedding
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300 $a "This book is a substantailly revised adaptation of a work that originally appeared in French under the title De l'enterprise marchande {EFBFBD}a l'enterprise marquante (Paris: {EFBFBD}Editioins d'Organisation, 2005)"--Acknowledgements.
300 $a Description based on print version record
320 $a Includes bibliographical references (p. 221-230) and indexes
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410 0 $a INSEAD business press.
520 $a Enterprises such as Ikea, First Direct, Apple, Royal Canin or Starbucks are models not only because of their economic performances, but also because they leave a mark on society. Marking enterprises are special. They think and act in a specific manner. They cooperate with multiple outside stakeholders beyond a mere opportunistic transaction or mercantile approach. More than just satisfying an economic market, they serve, even construct and govern, societal territories. They fill relevant, political, cultural, or functional gaps. They also manage differently. They consider customers to be intelligent, responsible adults living in a complex and ever evolving society. They interact intensively with consumers. They act as moral communities. They listen to emerging societal changes and values. They co-opt many outside allies and relays. Marking enterprises succeed because they invent alternative approaches about branding, marketing and strategizing. This challenging book makes them explicit and replicable. It offers a ground breaking new framework to business practices and to management sciences.
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