Marketing - Social aspects.

Overview

Works:	6 works in 6 publications in 1 languages

Titles

Tribal marketing, tribal branding : brand co-creation and the future of marketing by: Richardson, Brendan. (Electronic resources)

Managing social media and consumerism : the grapevine effect in competitive markets by: Rajagopal (1957-) (Electronic resources)

Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game by: Sinha, Indrajit.; Foscht, Thomas. (Electronic resources)

The marking enterprise : business success and societal embedding by: Thoenig, Jean-Claude (1940-); Palgrave Connect (Online service); Waldman, Charles. (Electronic resources)

Constructing quality : the classification of goods in markets by: Musselin, Christine (1958-); Beckert, Jens (1967-) (Language materials, printed)

Gendered marketing by: Chatzidakis, Andreas; Maclaran, Pauline (Language materials, printed)