Marketing - Social aspects.

Tribal marketing, tribal branding : brand co-creation and the future of marketing [NT 59711] by: Richardson, Brendan. ([NT 8598] Electronic resources)

Managing social media and consumerism : the grapevine effect in competitive markets [NT 59711] by: Rajagopal (1957-) ([NT 8598] Electronic resources)

Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game [NT 59711] by: Sinha, Indrajit.; Foscht, Thomas. ([NT 8598] Electronic resources)

The marking enterprise : business success and societal embedding [NT 59711] by: Thoenig, Jean-Claude (1940-); Palgrave Connect (Online service); Waldman, Charles. ([NT 8598] Electronic resources)

Constructing quality : the classification of goods in markets [NT 59711] by: Musselin, Christine (1958-); Beckert, Jens (1967-) ([NT 1579] Language materials, printed)

Gendered marketing [NT 59711] by: Chatzidakis, Andreas; Maclaran, Pauline ([NT 1579] Language materials, printed)