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The art of cause marketing : how to use advertising to change personal behavior and public policy

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	how to use advertising to change personal behavior and public policy
作者:	EarleRichard,
出版地:	Chicago
出版者:	McGraw-Hill;
出版年:	c2000
面頁冊數:	xiv, 322p.ill. : 23cm.;
標題:	Social marketing. -
附註:	Includes bibliographical references(p.305) and index.
ISBN:	0-07-138702-1pbk.

The art of cause marketing : how to use advertising to change personal behavior and public policy
Earle, Richard

The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle - Chicago : McGraw-Hill, c2000. - xiv, 322p. ; ill. ; 23cm..
Includes bibliographical references(p.305) and index..
ISBN 0-07-138702-1
Social marketing.

The art of cause marketing : how to use advertising to change personal behavior and public policy
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