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Social marketing : influencing behaviors for good

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	influencing behaviors for good
作者:	KotlerPhilip,
合作者:	LeeNancy R.,
出版地:	Los Angeles
出版者:	Sage Publications;
出版年:	c2008
版本:	3rd ed.
面頁冊數:	xii, 444 p.ill. : 24 cm.;
標題:	Behavior modification. -
標題:	Social marketing. -
附註:	Includes bibliographical references (p. 403-427) and indexes.
ISBN:	9781412956475pbk.

Social marketing : influencing behaviors for good
Kotler, Philip

Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee - 3rd ed.. - Los Angeles : Sage Publications, c2008. - xii, 444 p. ; ill. ; 24 cm..
Includes bibliographical references (p. 403-427) and indexes..
ISBN 9781412956475
Behavior modification.Social marketing.

Lee, Nancy R.

Social marketing : influencing behaviors for good
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200 0 $a Social marketing $e influencing behaviors for good $f Philip Kotler, Nancy R. Lee
205 $a 3rd ed.
210 $a Los Angeles $d c2008 $c Sage Publications
215 1 $a xii, 444 p. $c ill. $d 24 cm.
300 $a Includes bibliographical references (p. 403-427) and indexes.
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606 # 1 $a Social marketing. $3 82412
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701 1 $a Lee $b Nancy R. $3 207935
801 0 $b 嶺東科技大學圖書館

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