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Developing new products and services : learning, differentiation, and innovation

Record Type:	Language materials, printed : monographic
Title Information:	learning, differentiation, and innovation
Author:	SandersG. Lawrence,
Secondary Intellectual Responsibility:	HuefnerRon ... [et al.],
Place of Publication:	New York, N. Y.
Published:	Business Expert Press;
Year of Publication:	c2012
Description:	xx, 340 p.ill. : 23 cm.;
Series:	Marketing research collection
Subject:	Product differentiation -
Subject:	New products - Marketing -
Subject:	New products - Management -
Subject:	Marketing - Decision making -
Subject:	Creative ability in business - Management -
ISBN:	978-1-60649-241-3pbk.
ISBN:	1-60649-241-1pbk.

Developing new products and services : learning, differentiation, and innovation
Sanders, G. Lawrence

Developing new products and services : learning, differentiation, and innovation / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] - New York, N. Y. : Business Expert Press, c2012. - xx, 340 p. ; ill. ; 23 cm.. - (Marketing research collection).
Includes bibliographical references (p. [327]-335) and index..
ISBN 978-1-60649-241-3ISBN 1-60649-241-1
Product differentiationNew productsNew productsMarketingCreative ability in business -- Marketing -- Management -- Decision making -- Management

Huefner, Ron ... [et al.]

Developing new products and services : learning, differentiation, and innovation
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