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Developing new products and services : learning, differentiation, and innovation

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	learning, differentiation, and innovation
作者:	SandersG. Lawrence,
其他作者:	HuefnerRon ... [et al.],
出版地:	New York, N. Y.
出版者:	Business Expert Press;
出版年:	c2012
面頁冊數:	xx, 340 p.ill. : 23 cm.;
集叢名:	Marketing research collection
標題:	Product differentiation -
標題:	New products - Marketing -
標題:	New products - Management -
標題:	Marketing - Decision making -
標題:	Creative ability in business - Management -
ISBN:	978-1-60649-241-3pbk.
ISBN:	1-60649-241-1pbk.

Developing new products and services : learning, differentiation, and innovation
Sanders, G. Lawrence

Developing new products and services : learning, differentiation, and innovation / G. Lawrence Sanders ; with contributions by Ron Huefner ... [et al.] - New York, N. Y. : Business Expert Press, c2012. - xx, 340 p. ; ill. ; 23 cm.. - (Marketing research collection).
Includes bibliographical references (p. [327]-335) and index..
ISBN 978-1-60649-241-3ISBN 1-60649-241-1
Product differentiationNew productsNew productsMarketingCreative ability in business -- Marketing -- Management -- Decision making -- Management

Huefner, Ron ... [et al.]

Developing new products and services : learning, differentiation, and innovation
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