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Top market strategy : applying the 80/20 rule

[NT 42944] Record Type:	[NT 8598] Electronic resources : [NT 40817] monographic
[NT 47348] Title Information:	applying the 80/20 rule
[NT 47261] Author:	KrugerElizabeth Rush,
[NT 47351] Place of Publication:	[New York, N.Y.]
[NT 47263] Published:	Business Expert Press;
[NT 47352] Year of Publication:	2011
[NT 50960] Edition:	1st ed.
[NT 47264] Description:	1 online resource (x, 113 p.)
[NT 47298] Series:	Marketing strategy collection
[NT 47266] Subject:	Market segmentation -
[NT 47266] Subject:	Market surveys -
[NT 47266] Subject:	Marketing - Management -
[NT 51458] Online resource:	http://portal.igpublish.com/iglibrary/search/BEPB0000074.htmlBusiness Expert Press electronic resource
[NT 51398] Summary:	Research verifies that the 80/20 rule summarizes the stable relationship of inputs to outputs-- including the impact of customers on the profit of a business. According to this universal law, a business can predict that the most profitable 20% of its customers generates 80% of its profit from customers and that customers in this top market segment are 16 times more profitable than customers in the bottom market segment. Thus when a business replaces all customers in the bottom market segment with new customers in the top market segment, the business can expect to quadruple its profit from customers
[NT 50961] ISBN:	9781606493113ebook
[NT 50961] ISBN:	9781606493106pbk.
[NT 50961] ISBN:	1606493116ebook
[NT 50961] ISBN:	1606493108pbk.
[NT 60779] Content Note:	Marketing fundamentals Essentials of marketing Decisions about customer surveys The 80/20 rule The Pareto distribution Applications of the 80/20 rule Application to profit from customers Segmentation by profit from customers Steps of profitability segmentation How to increase profit from customers Interview diverse customers Create the customer survey Survey customers and analyze responses Define the profitability segments Distinguish the top market segment Evaluate and target the top market segment Create research-driven marketing strategies Quadruple profit from customers Appendix 1. Report on overall JetSpray customers Appendix 2. Report on JetSpray's top market segment Appendix 3. How to analyze overall customers Appendix 4. How to segment customers by profitability Appendix 5. How to profile a target market Appendix 6. Data worksheet in Microsoft Excel

Top market strategy : applying the 80/20 rule
Kruger, Elizabeth Rush

Top market strategy : applying the 80/20 rule / Elizabeth Rush Kruger - 1st ed.. - [New York, N.Y.] : Business Expert Press, 2011. - 1 online resource (x, 113 p.). - (Marketing strategy collection).
Marketing fundamentals.
Includes bibliographical references (p. [109]) and index.
ISBN 9781606493113ISBN 9781606493106ISBN 1606493116ISBN 1606493108
Market segmentationMarket surveysMarketing -- Management

Top market strategy : applying the 80/20 rule
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