| 紀錄類型: |
書目-電子資源
: 單行本
|
| 副題名: |
applying the 80/20 rule |
| 作者: |
KrugerElizabeth Rush, |
| 出版地: |
[New York, N.Y.] |
| 出版者: |
Business Expert Press; |
| 出版年: |
2011 |
| 版本: |
1st ed. |
| 面頁冊數: |
1 online resource (x, 113 p.) |
| 集叢名: |
Marketing strategy collection |
| 標題: |
Market segmentation - |
| 標題: |
Market surveys - |
| 標題: |
Marketing - Management - |
| 電子資源: |
http://portal.igpublish.com/iglibrary/search/BEPB0000074.htmlBusiness Expert Press electronic resource |
| 摘要註: |
Research verifies that the 80/20 rule summarizes the stable relationship of inputs to outputs-- including the impact of customers on the profit of a business. According to this universal law, a business can predict that the most profitable 20% of its customers generates 80% of its profit from customers and that customers in this top market segment are 16 times more profitable than customers in the bottom market segment. Thus when a business replaces all customers in the bottom market segment with new customers in the top market segment, the business can expect to quadruple its profit from customers |
| ISBN: |
9781606493113ebook |
| ISBN: |
9781606493106pbk. |
| ISBN: |
1606493116ebook |
| ISBN: |
1606493108pbk. |
| 內容註: |
Marketing fundamentals Essentials of marketing Decisions about customer surveys The 80/20 rule The Pareto distribution Applications of the 80/20 rule Application to profit from customers Segmentation by profit from customers Steps of profitability segmentation How to increase profit from customers Interview diverse customers Create the customer survey Survey customers and analyze responses Define the profitability segments Distinguish the top market segment Evaluate and target the top market segment Create research-driven marketing strategies Quadruple profit from customers Appendix 1. Report on overall JetSpray customers Appendix 2. Report on JetSpray's top market segment Appendix 3. How to analyze overall customers Appendix 4. How to segment customers by profitability Appendix 5. How to profile a target market Appendix 6. Data worksheet in Microsoft Excel |