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Brand growth barriers : identify, understand and overcome them

Record Type:	Language materials, printed : monographic
Uniform Titlee:	Jede Marke kann wachsen!
Title Information:	identify, understand and overcome them
Author:	KrugerRalph,
Alternative Intellectual Responsibility:	StumpfAndreas,
Place of Publication:	Berlin Heidelbert
Published:	Springer-Verlag;
Year of Publication:	2013
Description:	xiv, 137 pagesillustrations : 24 cm.;
Series:	Management for professionals
Subject:	Branding (Marketing) -
Subject:	Product management. -
ISBN:	3-642-37107-8bound
ISBN:	978-3-642-37107-3bound

Brand growth barriers : identify, understand and overcome them
Kruger, Ralph

Brand growth barriers : identify, understand and overcome them / Ralph Kruger, Andreas Stumpf - Berlin Heidelbert : Springer-Verlag, 2013. - xiv, 137 pages ; illustrations ; 24 cm.. - (Management for professionals).
Includes bibliographical references (pages 129-130) and index..
ISBN 3-642-37107-8ISBN 978-3-642-37107-3
Branding (Marketing)Product management.

Stumpf, Andreas

Brand growth barriers : identify, understand and overcome them
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010 1 $a 3-642-37107-8 $b bound $d NT$1902
010 1 $a 978-3-642-37107-3 $b bound $d NT$1902
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101 1 $a eng $b ger
105 $a a a 001yy
200 1 $a Brand growth barriers $e identify, understand and overcome them $f Ralph Kruger, Andreas Stumpf
210 $a Berlin Heidelbert $d 2013 $c Springer-Verlag
215 1 $a xiv, 137 pages $c illustrations $d 24 cm.
225 2 # $a Management for professionals $x 2192-8096
320 $a Includes bibliographical references (pages 129-130) and index.
500 0 0 $a Jede Marke kann wachsen! $m English $3 363016
606 # $a Branding (Marketing) $3 197483
606 # $a Product management. $3 77490
676 $a 658.827
700 1 $a Kruger $b Ralph $3 363014
701 0 $a Stumpf $b Andreas $3 363015
801 0 $a tw $b 嶺東科技大學圖書館

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