Product management.

Balanced brand : how to balance the stakeholder forces that can make or break your business by: Foley, John; Kendrick, Julie (書目-語言資料,印刷品)

Creating innovative products and services : the forth innovation method by: Wulfen, Gijs van (書目-語言資料,印刷品)

Brand aesthetics by: Mazzalovo, Gerald (書目-語言資料,印刷品)

From brand vision to brand evaluation : the strategic process of growing and strengthening brands by: De Chernatony, Leslie (書目-語言資料,印刷品)

Product management : product lifecycles and competitive marketing strategy by: Sharma, Mayank (書目-語言資料,印刷品)

Managing the design factory : a product developer's toolkit by: Reinertsen, Donald G. (書目-語言資料,印刷品)

Principles of operations management by: Heizer, Jay; Render, Barry (書目-語言資料,印刷品)

The design of things to come : how ordinary people create extraordinary products by: Vogel, Craig M.; Boatwright, Peter; Cagan, Jonathan (書目-語言資料,印刷品)

Beating low cost competition : how premium brands can respond to cut-price rivals by: Ryans, Adrian B. (書目-語言資料,印刷品)

Priceless : turning ordinary products into extraordinary experiences by: Britton, Terry A.; LaSalle, Diana (書目-語言資料,印刷品)