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From brand vision to brand evaluation : the strategic process of growing and strengthening brands

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	the strategic process of growing and strengthening brands
作者:	De ChernatonyLeslie,
出版地:	Amsterdam
出版者:	Butterworth-Heinemann;
出版年:	2010
版本:	3rd ed.
面頁冊數:	xvi, 376 p.ill. : 23 cm.;
標題:	Trademarks. -
標題:	Product management. -
標題:	Brand name products. -
附註:	Previous ed.: 2006.
ISBN:	1-85617-773-4pbk.
ISBN:	9781856177733pbk.

From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie

From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie De Chernatony - 3rd ed.. - Amsterdam : Butterworth-Heinemann, 2010. - xvi, 376 p. ; ill. ; 23 cm..
Previous ed.: 2006.Includes bibliographical references and index..
ISBN 1-85617-773-4ISBN 9781856177733
Trademarks.Product management.Brand name products.

From brand vision to brand evaluation : the strategic process of growing and strengthening brands
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