De Chernatony, Leslie
[NT 60487] Overview
[NT 60478] Works: | 2 [NT 60520] works in 2 [NT 60521] publications in 1 [NT 60522] languages |
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[NT 60480] Titles
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
[NT 59711] by:
De Chernatony, Leslie
([NT 1579] Language materials, printed)
Creating powerful brands : in consumer, service and industrial markets
[NT 59711] by:
McDonald, Malcolm; De Chernatony, Leslie
([NT 1579] Language materials, printed)
[NT 60479] Subjects