De Chernatony, Leslie
概要
作品: | 2 作品在 2 項出版品 1 種語言 |
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書目資訊
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
by:
De Chernatony, Leslie
(書目-語言資料,印刷品)
Creating powerful brands : in consumer, service and industrial markets
by:
McDonald, Malcolm; De Chernatony, Leslie
(書目-語言資料,印刷品)