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Creating powerful brands : in consumer, service and industrial markets

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	in consumer, service and industrial markets
作者:	De ChernatonyLeslie,
合作者:	McDonaldMalcolm,
出版地:	Oxford
出版者:	Elsevier Butterworth-Heinemann;
出版年:	2003
版本:	3rd ed.
面頁冊數:	xvii, 467p.port., ill. : 24cm.;
標題:	Brand name products. -
標題:	Product management. -
附註:	Includes bibliographical references(p. 459-460) and index.
ISBN:	0-7506-5980-7pbk.

Creating powerful brands : in consumer, service and industrial markets
De Chernatony, Leslie

Creating powerful brands : in consumer, service and industrial markets / Leslie De Chernatony, Malcolm McDonald - 3rd ed.. - Oxford : Elsevier Butterworth-Heinemann, 2003. - xvii, 467p. ; port., ill. ; 24cm..
Includes bibliographical references(p. 459-460) and index..
ISBN 0-7506-5980-7
Brand name products.Product management.

McDonald, Malcolm

Creating powerful brands : in consumer, service and industrial markets
LDR:00515nam 2200145 450 001 124397
010 1 $a 0-7506-5980-7 $b pbk. $d NT$1101
100 $a 20100306 2003 0chiy09 e
101 0 $a eng
200 0 $a Creating powerful brands $e in consumer, service and industrial markets $f Leslie De Chernatony, Malcolm McDonald
205 $a 3rd ed.
210 $a Oxford $d 2003 $c Elsevier Butterworth-Heinemann
215 1 $a xvii, 467p. $c port., ill. $d 24cm.
300 $a Includes bibliographical references(p. 459-460) and index.
606 # 1 $a Brand name products. $3 89639
606 # 1 $a Product management. $3 77490
676 $a 352.60973
700 1 $a De Chernatony $b Leslie $3 122351
701 1 $a McDonald $b Malcolm $3 122352
801 0 $b 嶺東科技大學圖書館

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