McDonald, Malcolm

Overview

Works:	5 works in 5 publications in 1 languages

Titles

Marketing plans : how to prepare them, how to profit from them by: Wilson, Hugh (1962-); McDonald, Malcolm (Language materials, printed)

Creating powerful brands : in consumer, service and industrial markets by: McDonald, Malcolm; De Chernatony, Leslie (Language materials, printed)

Marketing : a complete guide by: Christopher, Martin; Bass, Margrit; McDonald, Malcolm (Language materials, printed)

Creating powerful brands by: De Chernatony, Leslie (1953- ); Wallace, Elaine; McDonald, Malcolm (Language materials, printed)

Market segmentation : how to do it, how to profit from it by: McDonald, Malcolm; Dunbar, Ian (Language materials, printed)

Subjects