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Beating low cost competition : how premium brands can respond to cut-price rivals

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	how premium brands can respond to cut-price rivals
[NT 47261] Author:	RyansAdrian B.,
[NT 47351] Place of Publication:	Chichester, England
[NT 47263] Published:	John Wiley & Sons;
[NT 47352] Year of Publication:	c2008
[NT 47264] Description:	xvi, 256 p.ill. : 24 cm.;
[NT 47266] Subject:	Brand choice. -
[NT 47266] Subject:	Brand name products. -
[NT 47266] Subject:	Marketing. -
[NT 47266] Subject:	Price cutting. -
[NT 47266] Subject:	Product management. -
[NT 47265] Notes:	Includes bibliographical references (p. [231]-241) and index.
[NT 50961] ISBN:	9780470742976bound

Beating low cost competition : how premium brands can respond to cut-price rivals
Ryans, Adrian B.

Beating low cost competition : how premium brands can respond to cut-price rivals / Adrian B. Ryans - Chichester, England : John Wiley & Sons, c2008. - xvi, 256 p. ; ill. ; 24 cm..
Includes bibliographical references (p. [231]-241) and index..
ISBN 9780470742976
Brand choice.Brand name products.Marketing.Price cutting.Product management.

Beating low cost competition : how premium brands can respond to cut-price rivals
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