Product management.

Balanced brand : how to balance the stakeholder forces that can make or break your business by: Foley, John; Kendrick, Julie (Language materials, printed)

Creating innovative products and services : the forth innovation method by: Wulfen, Gijs van (Language materials, printed)

Brand aesthetics by: Mazzalovo, Gerald (Language materials, printed)

From brand vision to brand evaluation : the strategic process of growing and strengthening brands by: De Chernatony, Leslie (Language materials, printed)

Product management : product lifecycles and competitive marketing strategy by: Sharma, Mayank (Language materials, printed)

Managing the design factory : a product developer's toolkit by: Reinertsen, Donald G. (Language materials, printed)

Principles of operations management by: Heizer, Jay; Render, Barry (Language materials, printed)

The design of things to come : how ordinary people create extraordinary products by: Vogel, Craig M.; Boatwright, Peter; Cagan, Jonathan (Language materials, printed)

Beating low cost competition : how premium brands can respond to cut-price rivals by: Ryans, Adrian B. (Language materials, printed)

Priceless : turning ordinary products into extraordinary experiences by: Britton, Terry A.; LaSalle, Diana (Language materials, printed)