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Sustainable marketing of cultural and heritage tourism

Record Type:	Electronic resources : monographic
Author:	ChhabraDeepack, 1963-
Place of Publication:	Milton Park, Abingdon, Oxon
Published:	Routledge;
Year of Publication:	2010.
Description:	xii, 238 p.ill. :
Series:	Routledge critical studies in tourism, business and management
Subject:	Heritage tourism. -
Subject:	Tourism - Marketing. -
Subject:	Sustainable development. -
Subject:	Cultural property - Repatriation. -
Subject:	Electronic books. -
Online resource:	http://www.tandfebooks.com/isbn/9780203855416
ISBN:	9780203855416e-book : PDF
Content Note:	1. Marketing of heritage tourism 2. Setting a sustainability stage for heritage tourism 3. Strategic sustainable heritage tourism marketing model 4. Museums 5. Historic house museums 6. Heritage hotels and resorts 7. Heritage festivals 8. Heritage tourism merchandise 9. Future of sustainable marketing : contemplation and challenges.

Sustainable marketing of cultural and heritage tourism
Chhabra, Deepack

Sustainable marketing of cultural and heritage tourism / Deepak [i.e. Deepack] Chhabra. - Milton Park, Abingdon, Oxon : Routledge, 2010.. - xii, 238 p. ; ill.. - (Routledge critical studies in tourism, business and management).
1. Marketing of heritage tourism.
Includes bibliographical references and index..
ISBN 9780203855416
Heritage tourism.TourismSustainable development.Cultural propertyElectronic books. -- Marketing. -- Repatriation.

Sustainable marketing of cultural and heritage tourism
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