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Sustainable marketing of cultural and heritage tourism

紀錄類型:	書目-電子資源 : 單行本
作者:	ChhabraDeepack, 1963-
出版地:	Milton Park, Abingdon, Oxon
出版者:	Routledge;
出版年:	2010.
面頁冊數:	xii, 238 p.ill. :
集叢名:	Routledge critical studies in tourism, business and management
標題:	Heritage tourism. -
標題:	Tourism - Marketing. -
標題:	Sustainable development. -
標題:	Cultural property - Repatriation. -
標題:	Electronic books. -
電子資源:	http://www.tandfebooks.com/isbn/9780203855416
ISBN:	9780203855416e-book : PDF
內容註:	1. Marketing of heritage tourism 2. Setting a sustainability stage for heritage tourism 3. Strategic sustainable heritage tourism marketing model 4. Museums 5. Historic house museums 6. Heritage hotels and resorts 7. Heritage festivals 8. Heritage tourism merchandise 9. Future of sustainable marketing : contemplation and challenges.

Sustainable marketing of cultural and heritage tourism
Chhabra, Deepack

Sustainable marketing of cultural and heritage tourism / Deepak [i.e. Deepack] Chhabra. - Milton Park, Abingdon, Oxon : Routledge, 2010.. - xii, 238 p. ; ill.. - (Routledge critical studies in tourism, business and management).
1. Marketing of heritage tourism.
Includes bibliographical references and index..
ISBN 9780203855416
Heritage tourism.TourismSustainable development.Cultural propertyElectronic books. -- Marketing. -- Repatriation.

Sustainable marketing of cultural and heritage tourism
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