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Marketing management and communications in the public sector

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47261] Author:	PasquierMartial,
[NT 47354] Secondary Intellectual Responsibility:	VilleneuveJean-Patrick,
[NT 47351] Place of Publication:	Abingdon, Oxon
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2018
[NT 50960] Edition:	Second ed.
[NT 47264] Description:	x, 264 p.24 cm.;
[NT 47298] Series:	Routledge masters in public management
[NT 47266] Subject:	Government publicity. -
[NT 47266] Subject:	Communication in public administration. -
[NT 50961] ISBN:	978-1-138-65580-5pbk.
[NT 50961] ISBN:	1-138-65580-5pbk.

Marketing management and communications in the public sector
Pasquier, Martial

Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve - Second ed.. - Abingdon, Oxon : Routledge, 2018. - x, 264 p. ; 24 cm.. - (Routledge masters in public management).
Revised edition of the authors' Marketing management and communications in the public sector, 2012..
ISBN 978-1-138-65580-5ISBN 1-138-65580-5
Government publicity.Communication in public administration.

Villeneuve, Jean-Patrick

Marketing management and communications in the public sector
LDR:00753nam a2200193 450 001 326907
010 1 $a 978-1-138-65580-5 $b pbk. $d NT$1263
010 1 $a 1-138-65580-5 $b pbk. $d NT$1263
100 $a 20180420d20182018k y0engy01 b
102 $a gb
105 $a a a 001yy
200 1 $a Marketing management and communications in the public sector $f Martial Pasquier and Jean-Patrick Villeneuve
205 $a Second ed.
210 $a Abingdon, Oxon $d 2018 $c Routledge
215 1 $a x, 264 p. $d 24 cm.
225 2 # $a Routledge masters in public management
320 $a Revised edition of the authors' Marketing management and communications in the public sector, 2012.
320 $a Includes bibliographical references and index.
606 # $a Government publicity. $2 lc $3 393603
606 # $a Communication in public administration. $2 lc $3 393602
676 $a 352.748
700 1 $a Pasquier $b Martial $3 393600
702 1 $a Villeneuve $b Jean-Patrick $3 393601
801 0 $a tw $b 嶺東科技大學圖書館 $g CCR

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