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Marketing management and communications in the public sector

紀錄類型:	書目-語言資料,印刷品 : 單行本
作者:	PasquierMartial,
其他作者:	VilleneuveJean-Patrick,
出版地:	Abingdon, Oxon
出版者:	Routledge;
出版年:	2018
版本:	Second ed.
面頁冊數:	x, 264 p.24 cm.;
集叢名:	Routledge masters in public management
標題:	Government publicity. -
標題:	Communication in public administration. -
ISBN:	978-1-138-65580-5pbk.
ISBN:	1-138-65580-5pbk.

Marketing management and communications in the public sector
Pasquier, Martial

Marketing management and communications in the public sector / Martial Pasquier and Jean-Patrick Villeneuve - Second ed.. - Abingdon, Oxon : Routledge, 2018. - x, 264 p. ; 24 cm.. - (Routledge masters in public management).
Revised edition of the authors' Marketing management and communications in the public sector, 2012..
ISBN 978-1-138-65580-5ISBN 1-138-65580-5
Government publicity.Communication in public administration.

Villeneuve, Jean-Patrick

Marketing management and communications in the public sector
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215 1 $a x, 264 p. $d 24 cm.
225 2 # $a Routledge masters in public management
320 $a Revised edition of the authors' Marketing management and communications in the public sector, 2012.
320 $a Includes bibliographical references and index.
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606 # $a Communication in public administration. $2 lc $3 393602
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702 1 $a Villeneuve $b Jean-Patrick $3 393601
801 0 $a tw $b 嶺東科技大學圖書館 $g CCR

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