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Measurement in marketing : operationalization of latent constructs

Record Type:	Language materials, printed : monographic
Title Information:	operationalization of latent constructs
Author:	FrikhaAzza,
Place of Publication:	London, UK
Published:
Year of Publication:	2019
Description:	xviii, 220 p.ill. : 24 cm.;
Series:	Innovation, Entrepreneurship and management series
Subject:	Latent structure analysis. -
Subject:	Marketing audits. -
Subject:	Marketing research. -
ISBN:	978-1-78630-462-9bound

Measurement in marketing : operationalization of latent constructs
Frikha, Azza

Measurement in marketing : operationalization of latent constructs / Azza Frikha - London, UK, 2019. - xviii, 220 p. ; ill. ; 24 cm.. - (Innovation, Entrepreneurship and management series).
Includes bibliographical references (p. [201]-218) and index..
ISBN 978-1-78630-462-9
Latent structure analysis.Marketing audits.Marketing research.

Measurement in marketing : operationalization of latent constructs
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200 1 $a Measurement in marketing $e operationalization of latent constructs $f Azza Frikha
210 $a London, UK $d 2019
215 1 $a xviii, 220 p. $d 24 cm. $c ill.
225 0 # $a Innovation, Entrepreneurship and management series
320 $a Includes bibliographical references (p. [201]-218) and index.
606 # $a Latent structure analysis. $3 214000
606 # $a Marketing audits. $2 lc $3 406566
606 # $a Marketing research. $3 52819
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700 1 $a Frikha $b Azza $3 406485
801 0 $a tw $b 嶺東科技大學圖書館

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