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Measurement in marketing : operationalization of latent constructs

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	operationalization of latent constructs
作者:	FrikhaAzza,
出版地:	London, UK
出版者:
出版年:	2019
面頁冊數:	xviii, 220 p.ill. : 24 cm.;
集叢名:	Innovation, Entrepreneurship and management series
標題:	Latent structure analysis. -
標題:	Marketing audits. -
標題:	Marketing research. -
ISBN:	978-1-78630-462-9bound

Measurement in marketing : operationalization of latent constructs
Frikha, Azza

Measurement in marketing : operationalization of latent constructs / Azza Frikha - London, UK, 2019. - xviii, 220 p. ; ill. ; 24 cm.. - (Innovation, Entrepreneurship and management series).
Includes bibliographical references (p. [201]-218) and index..
ISBN 978-1-78630-462-9
Latent structure analysis.Marketing audits.Marketing research.

Measurement in marketing : operationalization of latent constructs
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