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Fashion buying and merchandising : the fashion buyer in a digital society

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	the fashion buyer in a digital society
[NT 47261] Author:	BoardmanRosy,
[NT 47353] Alternative Intellectual Responsibility:	HenningerClaudia E., 1985-
[NT 47353] Alternative Intellectual Responsibility:	Parker-StrakRachel, 1978-
[NT 47351] Place of Publication:	New York
[NT 47263] Published:	Routledge;
[NT 47352] Year of Publication:	2020
[NT 47264] Description:	vii, 232 p.col. ill. : 25 cm.;
[NT 47298] Series:	Mastering fashion management
[NT 47266] Subject:	Consumer satisfaction. -
[NT 47266] Subject:	Internet marketing. -
[NT 47266] Subject:	Purchasing. -
[NT 47266] Subject:	Clothing trade. -
[NT 47266] Subject:	Fashion merchandising. -
[NT 51398] Summary:	"Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies, the changing nature of the industry into one that is faster-paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in 'in-season buying' as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second and final year undergraduate as well as MA/MSc fashion courses. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today"--Provided by publisher.
[NT 50961] ISBN:	978-1-138-61632-5pbk.

Fashion buying and merchandising : the fashion buyer in a digital society
Boardman, Rosy

Fashion buying and merchandising : the fashion buyer in a digital society / Rosy Boardman, Rachel Parker-Strak and Claudia E. Henninger - New York : Routledge, 2020. - vii, 232 p. ; col. ill. ; 25 cm.. - (Mastering fashion management).
Includes bibliographical references and index..
ISBN 978-1-138-61632-5
Consumer satisfaction.Internet marketing.Purchasing.Clothing trade.Fashion merchandising.

Henninger, Claudia E.

Fashion buying and merchandising : the fashion buyer in a digital society
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200 1 $a Fashion buying and merchandising $e the fashion buyer in a digital society $f Rosy Boardman, Rachel Parker-Strak and Claudia E. Henninger
210 $a New York $d 2020 $c Routledge
215 1 $a vii, 232 p. $c col. ill. $d 25 cm.
225 1 # $a Mastering fashion management
320 $a Includes bibliographical references and index.
330 $a "Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies, the changing nature of the industry into one that is faster-paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in 'in-season buying' as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second and final year undergraduate as well as MA/MSc fashion courses. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today"--Provided by publisher.
606 # $a Consumer satisfaction. $3 82506
606 # $a Internet marketing. $3 61387
606 # $a Purchasing. $3 82397
606 # $a Clothing trade. $3 153800
606 # $a Fashion merchandising. $3 165440
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700 1 $a Boardman $b Rosy $3 409187
701 0 $a Henninger $b Claudia E. $f 1985- $3 409155
701 0 $a Parker-Strak $b Rachel $f 1978- $3 409154
801 0 $a tw $b 嶺東科技大學圖書館