| Content Note: |
Introduction to visual marketing / Michel Wedel and Rik Pieters Eye movements during reading, scene perception, visual search, and while looking at print advertisements / Keith Rayner and Monica S. Castelhano Informativeness of eye movements for visual marketing: six cornerstones / Rik Pieters and Michel Wedel The effect of selecting and ignoring on liking / Nader T. Tavassoli Differentiating the pictorial element in advertising: a rhetorical perspective / Edward F. McQuarrie Geometry in the marketplace / Eric Greenleaf and Priya Raghubir Are visual perception biases hard-wired? / Priya Raghubir Spatial perception research: an integrative review of length, area, volume, and number perception / Aradhna Krishna Perhaps the store made you purchase it: toward an understanding of structural aspects of indoor shopping environments / Joan Meyers-Levy and Rui (Juliet) Zhu Measuring the value of point-of-purchase marketing with commercial eye-tracking data / Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow, and Scott H. Young Images and preferences: a feelings-as-information analysis / Hyejeung Cho, Norbert Schwarz, and Hyunjin Song Rethinking visual communication research: updating old constructs and considering new metaphors / Chris Janiszewski. |