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Visual marketing : from attention to action

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	from attention to action
[NT 47354] Secondary Intellectual Responsibility:	PietersRik,
[NT 47354] Secondary Intellectual Responsibility:	WedelMichel,
[NT 47351] Place of Publication:	Boca Raton, FL
[NT 47263] Published:	CRC Press, Taylor & Francis Group;
[NT 47352] Year of Publication:	2019
[NT 47264] Description:	xii, 307 p.ill. : 23 cm.;
[NT 47298] Series:	Marketing and consumer psychology series
[NT 47266] Subject:	Advertising - Psychological aspects. -
[NT 47266] Subject:	Visual perception. -
[NT 50961] ISBN:	978-0-367-86667-9pbk.
[NT 50961] ISBN:	0-367-86667-6pbk.
[NT 60779] Content Note:	Introduction to visual marketing / Michel Wedel and Rik Pieters Eye movements during reading, scene perception, visual search, and while looking at print advertisements / Keith Rayner and Monica S. Castelhano Informativeness of eye movements for visual marketing: six cornerstones / Rik Pieters and Michel Wedel The effect of selecting and ignoring on liking / Nader T. Tavassoli Differentiating the pictorial element in advertising: a rhetorical perspective / Edward F. McQuarrie Geometry in the marketplace / Eric Greenleaf and Priya Raghubir Are visual perception biases hard-wired? / Priya Raghubir Spatial perception research: an integrative review of length, area, volume, and number perception / Aradhna Krishna Perhaps the store made you purchase it: toward an understanding of structural aspects of indoor shopping environments / Joan Meyers-Levy and Rui (Juliet) Zhu Measuring the value of point-of-purchase marketing with commercial eye-tracking data / Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow, and Scott H. Young Images and preferences: a feelings-as-information analysis / Hyejeung Cho, Norbert Schwarz, and Hyunjin Song Rethinking visual communication research: updating old constructs and considering new metaphors / Chris Janiszewski.

Visual marketing : from attention to action
Visual marketing : from attention to action / edited by Michel Wedel, Rik Pieters - Boca Raton, FL : CRC Press, Taylor & Francis Group, 2019. - xii, 307 p. ; ill. ; 23 cm.. - (Marketing and consumer psychology series).
Introduction to visual marketing / Michel Wedel and Rik Pieters.
Includes bibliographical references and index..
ISBN 978-0-367-86667-9ISBN 0-367-86667-6
AdvertisingVisual perception. -- Psychological aspects.

Pieters, Rik

Visual marketing : from attention to action
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320 $a Includes bibliographical references and index.
327 1 $a Introduction to visual marketing / Michel Wedel and Rik Pieters $a Eye movements during reading, scene perception, visual search, and while looking at print advertisements / Keith Rayner and Monica S. Castelhano $a Informativeness of eye movements for visual marketing: six cornerstones / Rik Pieters and Michel Wedel $a The effect of selecting and ignoring on liking / Nader T. Tavassoli $a Differentiating the pictorial element in advertising: a rhetorical perspective / Edward F. McQuarrie $a Geometry in the marketplace / Eric Greenleaf and Priya Raghubir $a Are visual perception biases hard-wired? / Priya Raghubir $a Spatial perception research: an integrative review of length, area, volume, and number perception / Aradhna Krishna $a Perhaps the store made you purchase it: toward an understanding of structural aspects of indoor shopping environments / Joan Meyers-Levy and Rui (Juliet) Zhu $a Measuring the value of point-of-purchase marketing with commercial eye-tracking data / Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow, and Scott H. Young $a Images and preferences: a feelings-as-information analysis / Hyejeung Cho, Norbert Schwarz, and Hyunjin Song $a Rethinking visual communication research: updating old constructs and considering new metaphors / Chris Janiszewski.
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