| Record Type: |
Language materials, printed
: monographic
|
| Author: |
WiktorJan W., |
| Alternative Intellectual Responsibility: |
Sanak-KosmowskaKatarzyna, 1984- |
| Place of Publication: |
Milton Park, Abingdon, Oxon |
| Published: |
Routledge; |
| Year of Publication: |
2021 |
| Description: |
xix, 210 p. ill. : 24 cm.; |
| Series: |
Routledge studies in marketing |
| Subject: |
Internet advertising. - |
| Subject: |
Information theory. - |
| ISBN: |
978-0-367-65212-8pbk. |
| Content Note: |
Theoretical framework: online advertising, information asymmetry,manipulation -- Research results: information asymmetry and the world ofmanipulation in online advertising -- Managerial and theoreticalimplication. |