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Information asymmetry in online advertising

紀錄類型:	書目-語言資料,印刷品 : 單行本
作者:	WiktorJan W.,
合作者:	Sanak-KosmowskaKatarzyna, 1984-
出版地:	Milton Park, Abingdon, Oxon
出版者:	Routledge;
出版年:	2021
面頁冊數:	xix, 210 p. ill. : 24 cm.;
集叢名:	Routledge studies in marketing
標題:	Internet advertising. -
標題:	Information theory. -
ISBN:	978-0-367-65212-8pbk.
內容註:	Theoretical framework: online advertising, information asymmetry,manipulation -- Research results: information asymmetry and the world ofmanipulation in online advertising -- Managerial and theoreticalimplication.

Information asymmetry in online advertising
Wiktor, Jan W.

Information asymmetry in online advertising / Jan W. Wiktor and Katarzyna Sanak-Kosmowska - Milton Park, Abingdon, Oxon : Routledge, 2021. - xix, 210 p. ; ill. ; 24 cm.. - (Routledge studies in marketing).
Theoretical framework: online advertising, information asymmetry,manipulation -- Research results: information asymmetry and the world ofmanipulation in online advertising -- Managerial and theoreticalimplication..
Includes bibliographical references and index..
ISBN 978-0-367-65212-8
Internet advertising.Information theory.

Sanak-Kosmowska, Katarzyna

Information asymmetry in online advertising
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801 0 $a tw $b 嶺東科技大學圖書館

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