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Marketing strategy : planning and implementation

[NT 42944] Record Type:	[NT 1579] Language materials, printed : [NT 40817] monographic
[NT 47348] Title Information:	planning and implementation
[NT 47261] Author:	WalkerOrville C.,
[NT 47353] Alternative Intellectual Responsibility:	BoydHarper W.,
[NT 47353] Alternative Intellectual Responsibility:	LarrecheJean-Claude,
[NT 47351] Place of Publication:	Chicago
[NT 47263] Published:	Irwin;
[NT 47352] Year of Publication:	1996
[NT 50960] Edition:	2nd ed.
[NT 47264] Description:	xxiv, 392p.ill. : 23cm.;
[NT 47298] Series:	Irwin series in marketing.
[NT 47266] Subject:	Marketing - Management. -
[NT 47265] Notes:	Includes indexes.
[NT 50961] ISBN:	0-256-13692-0pbk.

Marketing strategy : planning and implementation
Walker, Orville C.

Marketing strategy : planning and implementation / Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche - 2nd ed.. - Chicago : Irwin, 1996. - xxiv, 392p. ; ill. ; 23cm.. - (Irwin series in marketing.).
Includes indexes..
ISBN 0-256-13692-0
Marketing - Management.

Boyd, Harper W.

Marketing strategy : planning and implementation
LDR:00504nam 2200157 450 001 89986
010 1 $a 0-256-13692-0 $b pbk. $d NT$1125
100 $a 20100306 1996 0chiy09 e
101 0 $a eng
200 0 $a Marketing strategy $e planning and implementation $f Orville C. Walker, Harper W. Boyd, Jean-Claude Larreche
205 $a 2nd ed.
210 $a Chicago $d 1996 $c Irwin
215 1 $a xxiv, 392p. $c ill. $d 23cm.
225 0 # $a Irwin series in marketing.
300 $a Includes indexes.
606 # 1 $a Marketing - Management. $3 33381
676 $a 658.802
700 1 $a Walker $b Orville C. $3 70816
701 1 $a Boyd $b Harper W. $3 70815
701 1 $a Larreche $b Jean-Claude $3 82489
801 0 $b 嶺東科技大學圖書館

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