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Strategic marketing cases and applic...

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Lamb, Charles W.

Strategic marketing cases and applications

Record Type:	Language materials, printed : monographic
Author:	CravensDavid W.,
Alternative Intellectual Responsibility:	LambCharles W.,
Place of Publication:	Homewood, Ill.
Published:	Richard D. Irwin;
Year of Publication:	c1983
Description:	xix, 648p.ill. : 24cm.;
Series:	The Irwin series in marketing.
Subject:	Marketing - Case studies. -
Notes:	Includes bibliographical references.
ISBN:	bound

Strategic marketing cases and applications
Cravens, David W.

Strategic marketing cases and applications / David W. Cravens, Charles W. Lamb - Homewood, Ill. : Richard D. Irwin, c1983. - xix, 648p. ; ill. ; 24cm.. - (The Irwin series in marketing.).
Includes bibliographical references..
Marketing - Case studies.

Lamb, Charles W.

Strategic marketing cases and applications
LDR:00460nam 2200145 450 001 96278
010 1 $b bound
100 $a 20100306 1983 0chiy09 e
101 0 $a eng
200 0 $a Strategic marketing cases and applications $f David W. Cravens, Charles W. Lamb
210 $a Homewood, Ill. $d c1983 $c Richard D. Irwin
215 1 $a xix, 648p. $c ill. $d 24cm.
225 0 # $a The Irwin series in marketing.
300 $a Includes bibliographical references.
606 # 1 $a Marketing - Case studies. $3 82448
676 $a 658.802
700 1 $a Cravens $b David W. $3 52812
701 1 $a Lamb $b Charles W. $3 82441
801 0 $b 嶺東科技大學圖書館

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130357

總館A區6F

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658.802 C898-3

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