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Marketing : best practices

Record Type:	Language materials, printed : monographic
Title Information:	best practices
Author:	CzinkotaMichael R. ... [et al.],
Place of Publication:	Fort Worth
Published:	Dryden Press;
Year of Publication:	c2000
Description:	xxvii, 657p.col. ill. : 29cm.;
Series:	The Dryden Press series in marketing
Subject:	Marketing - Case studies. -
Subject:	Marketing. -
Notes:	Includes bibliographical references and indexes.
ISBN:	0-03-021109-3bound

Marketing : best practices
Czinkota, Michael R. ... [et al.]

Marketing : best practices / Michael R. Czinkota ... [et al.] - Fort Worth : Dryden Press, c2000. - xxvii, 657p. ; col. ill. ; 29cm.. - (The Dryden Press series in marketing).
Includes bibliographical references and indexes..
ISBN 0-03-021109-3
Marketing - Case studies.Marketing.

Marketing : best practices
LDR:00507nam2 2200157 450 001 96309
009 00085028
010 1 $a 0-03-021109-3 $b bound $d NT＄990
100 $a 20100306d1911 m y0engy01 b
101 0 $a eng
200 0 $a Marketing $e best practices $f Michael R. Czinkota ... [et al.]
210 $a Fort Worth $d c2000 $c Dryden Press
215 1 $a xxvii, 657p. $c col. ill. $d 29cm.
225 $a The Dryden Press series in marketing
300 $a Includes bibliographical references and indexes.
606 1 $a Marketing - Case studies. $3 82448
606 1 $a Marketing. $3 21195
676 $a 658.8
700 1 $a Czinkota $b Michael R. ... [et al.] $3 89653
801 0 $b 嶺東科技大學圖書館

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