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Another one bites the grass : making sense of international advertising
Record Type:
Language materials, printed : monographic
副題名:
making sense of international advertising
作者:
AnholtSimon,
出版地:
New York
出版者:
John Wiley & Sons, Inc.;
出版年:
c2000
面頁冊數:
x, 325p.ill. : 24cm.;
集叢名:
Adweek book
標題:
Advertising. -
標題:
Advertising - Cross-cultural studies. -
附註:
Includes index.
ISBN:
0-471-35488-0bound
Another one bites the grass : making sense of international advertising
Anholt, Simon
Another one bites the grass
: making sense of international advertising / Simon Anholt - New York : John Wiley & Sons, Inc., c2000. - x, 325p. ; ill. ; 24cm.. - (Adweek book).
Includes index..
ISBN 0-471-35488-0
Advertising.Advertising - Cross-cultural studies.
Another one bites the grass : making sense of international advertising
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