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Developing advertising with qualitative market research

Record Type:	Language materials, printed : monographic
Author:	WardleJudith,
Place of Publication:	London
Published:	SAGE;
Year of Publication:	2002
Description:	xvi, 135 p.ill. : 24 cm.;
Series:	Qualitative market research: principles and practice
Subject:	Marketing research. -
Subject:	Qualitative research. -
Notes:	Includes bibliographical references (p. [130]-132) and index.
ISBN:	0-7619-7272-2pbk.

Developing advertising with qualitative market research
Wardle, Judith

Developing advertising with qualitative market research / Judith Wardle - London : SAGE, 2002. - xvi, 135 p. ; ill. ; 24 cm.. - (Qualitative market research: principles and practice).
Includes bibliographical references (p. [130]-132) and index..
ISBN 0-7619-7272-2
Marketing research.Qualitative research.

Developing advertising with qualitative market research
LDR:00537nam 2200157 450 001 120857
009 00108023
010 1 $a 0-7619-7272-2 $b pbk. $d NT＄980
100 $a 20100306d2002 u 00engy01 b
101 0 $a eng
200 0 $a Developing advertising with qualitative market research $f Judith Wardle
210 $a London $d 2002 $c SAGE
215 1 $a xvi, 135 p. $c ill. $d 24 cm.
225 $a Qualitative market research: principles and practice
300 $a Includes bibliographical references (p. [130]-132) and index.
606 1 $a Marketing research. $3 52819
606 1 $a Qualitative research. $3 94527
676 $a 658.83
700 1 $a Wardle $b Judith $3 117775
801 0 $b 嶺東科技大學圖書館

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