Qualitative market research: principles and practice

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interviewing groups and individuals ...

interviewing groups and individuals in qualitative market research

methods beyond interviewing in quali...

methods beyond interviewing in qualitative market research

delivering results in qualitative ma...

delivering results in qualitative market research

developing brands with qualitative m...

developing brands with qualitative market research

developing advertising with qualitat...

developing advertising with qualitative market research

an introduction to qualitative marke...

an introduction to qualitative market research

analysis and interpretation in quali...

analysis and interpretation in qualitative market research