嶺東科技大學 |

Language: English

Back

The art of writing advertising : conversations with masters of the craft - William Bernbach, Leo Burnett, G. Gribbin, D. Ogilvy, R. Reeves

Record Type:	Language materials, printed : monographic
Title Information:	conversations with masters of the craft - William Bernbach, Leo Burnett, G. Gribbin, D. Ogilvy, R. Reeves
Author:	HigginsDenis,
Place of Publication:	New York
Published:	McGraw-Hill;
Year of Publication:	c2003
Description:	125p.ill. : 23cm.;
Series:	A McGraw-Hill advertising classic
Subject:	Advertising executives - Interviews. -
Subject:	Advertising copy. -
Subject:	Advertising. -
ISBN:	0-07-141093-7pbk.

The art of writing advertising : conversations with masters of the craft - William Bernbach, Leo Burnett, G. Gribbin, D. Ogilvy, R. Reeves
Higgins, Denis

The art of writing advertising : conversations with masters of the craft - William Bernbach, Leo Burnett, G. Gribbin, D. Ogilvy, R. Reeves / interviewed by Denis Higgins - New York : McGraw-Hill, c2003. - 125p. ; ill. ; 23cm.. - (A McGraw-Hill advertising classic).
ISBN 0-07-141093-7
Advertising executives - Interviews.Advertising copy.Advertising.

The art of writing advertising : conversations with masters of the craft - William Bernbach, Leo Burnett, G. Gribbin, D. Ogilvy, R. Reeves
LDR:00509nam 2200133 450 001 128464
010 1 $a 0-07-141093-7 $b pbk. $d NT$471
100 $a 20100306 2003 0chiy09 e
101 0 $a eng
200 0 $a The art of writing advertising $e conversations with masters of the craft - William Bernbach, Leo Burnett, G. Gribbin, D. Ogilvy, R. Reeves $f interviewed by Denis Higgins
210 $a New York $d c2003 $c McGraw-Hill
215 1 $a 125p. $c ill. $d 23cm.
225 0 # $a A McGraw-Hill advertising classic
606 # 1 $a Advertising executives - Interviews. $3 127698
606 # 1 $a Advertising copy. $3 70858
606 # 1 $a Advertising. $3 33380
676 $a 659.1
700 1 $a Higgins $b Denis $4 interviewed $3 127697
801 0 $b 嶺東科技大學圖書館