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The art of writing advertising : conversations with masters of the craft - William Bernbach, Leo Burnett, G. Gribbin, D. Ogilvy, R. Reeves

紀錄類型:	書目-語言資料,印刷品 : 單行本
副題名:	conversations with masters of the craft - William Bernbach, Leo Burnett, G. Gribbin, D. Ogilvy, R. Reeves
作者:	HigginsDenis,
出版地:	New York
出版者:	McGraw-Hill;
出版年:	c2003
面頁冊數:	125p.ill. : 23cm.;
集叢名:	A McGraw-Hill advertising classic
標題:	Advertising executives - Interviews. -
標題:	Advertising copy. -
標題:	Advertising. -
ISBN:	0-07-141093-7pbk.

The art of writing advertising : conversations with masters of the craft - William Bernbach, Leo Burnett, G. Gribbin, D. Ogilvy, R. Reeves
Higgins, Denis

The art of writing advertising : conversations with masters of the craft - William Bernbach, Leo Burnett, G. Gribbin, D. Ogilvy, R. Reeves / interviewed by Denis Higgins - New York : McGraw-Hill, c2003. - 125p. ; ill. ; 23cm.. - (A McGraw-Hill advertising classic).
ISBN 0-07-141093-7
Advertising executives - Interviews.Advertising copy.Advertising.

The art of writing advertising : conversations with masters of the craft - William Bernbach, Leo Burnett, G. Gribbin, D. Ogilvy, R. Reeves
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