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Marketing mistakes

Record Type:	Language materials, printed : monographic
Author:	HartleyRobert F.,
Place of Publication:	New York
Published:	John Wiley & Sons;
Year of Publication:	c1986
Edition:	2nd ed.
Description:	viii, 285p.23cm.;
Series:	Wiley series in management
Subject:	Marketing - Case studies. -
ISBN:	0-471-81700-7pbk.

Marketing mistakes
Hartley, Robert F.

Marketing mistakes / Robert F. Hartley - 2nd ed.. - New York : John Wiley & Sons, c1986. - viii, 285p. ; 23cm.. - (Wiley series in management).
ISBN 0-471-81700-7
Marketing - Case studies.

Marketing mistakes
LDR:00426nam 2200157 450 001 148381
009 00134361
010 1 $a 0-471-81700-7 $b pbk. $d NT＄330.0
100 $a 20100306 1986 0chiy09 e
101 0 $a eng
200 0 $a Marketing mistakes $f Robert F. Hartley
205 $a 2nd ed.
210 $a New York $d c1986 $c John Wiley & Sons
215 1 $a viii, 285p. $d 23cm.
225 $a Wiley series in management
606 1 $a Marketing - Case studies. $3 82448
676 $a 658.800973
700 1 $a Hartley $b Robert F. $3 82466
801 0 $b 嶺東科技大學圖書館

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204013

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658.800973 H332 E2

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